How Domino Automation Boosted Dairy Efficiency – Print and Apply Labelling in Saudi Arabia
- Charles Morin
- Jun 9
- 2 min read

At SETECH, Domino’s official distributor in Saudi Arabia, we continuously support our customers with cutting-edge coding and marking solutions. A recent success story from Sweden’s largest dairy producer, Skånemejerier (part of the Lactalis Group), illustrates the powerful impact of automation in food production—and how similar efficiencies can be achieved by Saudi manufacturers.
Watch the video: Case Study at Skånemejerier_Mx and Vx_0325
View the case study details: Skånemejerier Case study.pdf
Challenge: Speed, Hygiene, and Packaging Complexity
With over 11,000 tonnes of cheese processed per year, Skånemejerier operates eight production lines to portion, grate, and slice their products. Their operations must meet strict hygiene standards, particularly with limited human interaction during packaging.
They faced three main challenges:
High-speed, uninterrupted labelling of flexible and reusable packaging materials.
Adherence to Swedish food labelling regulations.
Reliable pallet labelling for nationwide logistics.
Solution: Integrated Domino Technology
Domino's advanced coding and labelling systems were seamlessly integrated across Skånemejerier’s operations:
Vx150i: Applies best-before dates directly on flexible cheese bags packed on HFFS lines—ideal for high-throughput consumer products like grated cheese.
Mx350i-S4 & Mx350i-SP4: Custom-built print-and-apply systems ensure accurate label adhesion on reusable trays with irregular surfaces. Domino’s engineers designed a special soft applicator pad tailored to the tray shape, ensuring secure attachment.
M230i-P150: Applies GS1-compliant pallet labels on two sides, including SSCC, barcodes, batch data, and logistics details—ensuring full supply chain traceability.
Results: Automation Driving Quality & Sustainability
Skånemejerier’s investment in Domino technology allowed them to:
Minimize human contact with food products.
Reduce downtime and manual rework.
Ensure compliance with traceability standards.
Sustain environmentally friendly practices with reusable trays and precise coding.
Why This Matters for Saudi Producers
Whether in dairy, beverages, snacks, or ready meals, the challenges of hygiene, traceability, and packaging complexity are shared globally. For Saudi manufacturers, Domino solutions—supported by SETECH’s regional service teams—offer:
Full integration with automated lines.
Custom labelling solutions for difficult surfaces.
Local support and engineering for tailored implementations.
To learn how GAEP/SETECH can help optimize your production and compliance with Domino’s technology, contact our team in Riyadh, Jeddah or Dammam.